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Google Fitbit, Peloton announce fitness content partnership
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Google Fitbit, Peloton announce fitness content partnership
Aug 13, 2024 12:56 PM

Aug 13 (Reuters) - Google's Fitbit has

partnered with Peloton Interactive ( PTON ) to give its premium

users access to the exercise equipment maker's fitness content,

starting early September, the companies said on Tuesday.

As part of the deal, Fitbit premium members based in the

U.S., UK, Canada and Australia would have access to Peloton's

classes across categories, including pilates, running, boxing

and cycling.

Peloton members, on the other hand, would receive offers on

Google Pixel watches and Fitbit Charge 6 devices.

The companies did not disclose the financial details of the

deal.

The partnership comes at a time when Peloton is grappling

with falling sales due to uncertain demand for its stationary

bikes and treadmills, pushing it to refinance its debt.

Shares of Peloton were up about 3% in afternoon trading.

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