Aug 13 (Reuters) - Google's Fitbit has
partnered with Peloton Interactive ( PTON ) to give its premium
users access to the exercise equipment maker's fitness content,
starting early September, the companies said on Tuesday.
As part of the deal, Fitbit premium members based in the
U.S., UK, Canada and Australia would have access to Peloton's
classes across categories, including pilates, running, boxing
and cycling.
Peloton members, on the other hand, would receive offers on
Google Pixel watches and Fitbit Charge 6 devices.
The companies did not disclose the financial details of the
deal.
The partnership comes at a time when Peloton is grappling
with falling sales due to uncertain demand for its stationary
bikes and treadmills, pushing it to refinance its debt.
Shares of Peloton were up about 3% in afternoon trading.