May 5 (Reuters) - Alphabet's Google has

launched a new film and TV production initiative called "100

Zeros" to focus on identifying projects that the tech giant can

help fund or produce, Business Insider reported on Monday.

The initiative is a multi-year partnership with Range Media

Partners, a talent firm and production company known for its

work on films, including "A Complete Unknown" and "Longlegs",

the report said.

Google views the project as a way to get the creative

community to adopt its newer tech products and services such as

its artificial intelligence products and tools like the

Immersive View feature that allows users to see things in 3D,

according to the report.

Google did not immediately respond to a Reuters request for

comment.

Film and entertainment-focused social media platform

Letterboxd lists 100 Zeros as one of the producers for the 2024

horror film "Cuckoo". 100 Zeros had put some marketing dollars

behind the film, Business Insider said.