03:18 PM EDT, 05/21/2024 (MT Newswires) -- Alphabet's (GOOG, GOOGL) Google ( GOOG ) introduced artificial-intelligence tools for retailers and merchants to boost e-commerce brands and present effective product imagery and new immersive ad formats.

A "new visual brand profile" on Search includes product and brand imagery, videos and customer reviews and new functionality, Google ( GOOG ) said Tuesday in a blog post. Features will be released in phases in the coming months, the company said.

The company said it was also introducing capabilities in Product Studio to let merchants generate new types of product images.

The company made the announcement at its Google Marketing Live event.

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