Oct 9 (Reuters) - Alphabet's Google on

Thursday launched a new AI platform for business customers

called Gemini Enterprise, as the tech giant ramps up efforts to

capture more corporate clients with its artificial intelligence

tools.

Gemini Enterprise will be powered by the company's most

advanced artificial intelligence models, and will act as a

conversational platform where employees can chat with their

companies' data, documents and applications, Google said.

Tech companies, including Microsoft ( MSFT ), ChatGPT

maker OpenAI and AI startup Anthropic, have all focused on

products for enterprises to boost returns on their AI efforts.

Gemini Enterprise's offerings will be similar to its rivals,

providing a suite of pre-built Google AI agents to help with

tasks such as deep research and data insights. They will also

provide companies tools to build and deploy their own custom AI

agents, the company said.

The technology giant has signed new customers for the

platform, including apparel retailer Gap, design

software company Figma ( FIG ) and buy-now-pay-later (BNPL)

lender Klarna ( KLAR ).

The new platform builds on the company's existing offering

for enterprise clients, Google Workspace, which already offers

businesses a range of AI features powered by Gemini.