Oct 2 (Reuters) - Alphabet's Google and

Comcast ( CMCSA )-owned NBCUniversal have reached a multi-year

agreement to keep NBC shows such as "Sunday Night Football" and

"America's Got Talent" on YouTube TV, wrapping up a difficult

negotiation.

YouTube TV, one of the biggest pay-TV distributors in the

U.S., will carry NBCUniversal's full portfolio of networks such

as NBC and CNBC under the deal, according to a statement from

the companies on Thursday.

YouTube, which is also a unit of Alphabet, will also offer

NBCUniversal's Peacock streaming service through its Primetime

Channels, a marketplace where users can subscribe to third-party

streaming services through the YouTube app.

"This deal builds on our longstanding partnership with NBCU

while addressing the evolving media landscape and recognizing

the importance of making content available where and how viewers

want to watch it," said Justin Connolly, global head of media

and sports at YouTube.

The agreement includes a multi-year extension of Peacock's

availability across Google's Android platforms, including Google

Play and Google TV.

YouTube now accounts for the largest share of TV viewing in

the U.S., ahead of streaming rival Netflix ( NFLX ) and

traditional media companies such as Disney ( DIS ), according to

analytics firm Nielsen.

Talks with NBCUniversal had stalled earlier over the rates

that YouTube TV will pay to carry its shows.

The two companies agreed to a short-term contract extension

on Wednesday, averting a blackout and ensuring YouTube TV

subscribers retained access to NBCUniversal programming while

negotiations continued.

YouTube TV ranks among the four largest U.S. pay-TV

distributors, and Alphabet's deep pockets have recently given

the video platform leverage over Paramount Skydance ( PSKY ) and

Fox Corp ( FOXA ) in carriage talks, according to media firms

and analysts.