BRUSSELS, Oct 14 (Reuters) - Alphabet's Google

has offered to make further changes to its search results in its

latest attempt to avoid a European Union antitrust fine,

according to a document seen by Reuters.

The world's most popular internet search engine modified its

July proposal following feedback and criticism from vertical

search engines, which are specialised search engines with links

to a specific sector such as hotels, airlines, restaurants and

transport services.

Price comparison sites have also criticised its previous

proposals.

Google has come under European Commission scrutiny since

March for allegedly favouring its own services such as Google

Shopping, Google Hotels and Google Flights over competitors. It

risks a fine in the coming months, other sources have told

Reuters.

The EU case is under the landmark Digital Markets Act, which

sets out a list of dos and don'ts to limit the power of Big

Tech, create room for rivals and increase choice for users.

Google said its latest tweaks were in response to calls that

search results for third-party VSSs and Google should have the

same information, functionality and features.

"We will create the opportunity for each VSS to show its own

box on Search. A VSS box will be populated with results from

that VSS inventory," the company said in its proposal.

It added the box would have the same format and information

for third-party VSSs as for Google.

The winning bid for the box would be based on objective and

non-discriminatory criteria and it would not share its rivals'

data with others, Google said.

Suppliers - in essence hotels, restaurants, airlines and

travel services - would be placed in a box either above or below

the VSS box depending on the relevance to the user's query.

Google said it was keen to find a balanced solution and

bring the EU investigation to a close but warned of risks ahead.

"We remain concerned that any further changes to Search

would prioritise the commercial interests of a small set of

intermediaries over European businesses who want to sell

directly to their customers," a Google spokesperson said.