03:53 PM EDT, 10/03/2024 (MT Newswires) -- Alphabet's (GOOG) Google ( GOOG ) said Thursday that mobile users in the US can now see ads related to queries within the search engine's artificial intelligence-powered Overviews.

Google ( GOOG ) said the rollout of sponsored ads in AI Overview followed several months of careful testing.

"People have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them," Shashi Thakur, VP for Google Ads wrote in blogpost.

Shopping ads are also being rolled out in Google Lens, its image recognition tool. Google ( GOOG ) said 20% of the nearly 20 billion visual searches by people eusing Lens are shopping-related.

Key information about products being searched via Lens will also be provided, including reviews, price comparisons across retailers and where to buy, Google ( GOOG ) said.

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