BRUSSELS, July 9 (Reuters) - Alphabet's Google

said it failed this week to resolve disagreements with hotels,

airlines and specialised search services such as Skyscanner over

how it presents search results, putting it at risk of a hefty

European Union antitrust fine.

The U.S. tech giant held a July 7-8 workshop with critics to

address EU antitrust charges of unfairly favouring its own

services such as Google Shopping, Google Hotels and Google

Flights over competitors.

The landmark Digital Markets Act seeks to rein in the power

of Big Tech, with violations subject to fines as much as 10% of

a company's global annual revenue.

Google offered two options at the workshop, likely the last

of several before the commission issues a decision on the

company's compliance in the coming months. In both options,

vertical search service (VSS) such as Skyscanner, Kelkoo and

Booking.com would get a box at the top of the search page while

hotels, restaurants and airlines would be ranked below them.

"Competing interests continue to pull us in different

directions," Google's lawyer Oliver Bethell wrote in a blogpost

on LinkedIn on Wednesday.

"While we have invited feedback throughout this process, we

now need to bring this debate to an end without the interests of

a few being prioritised over the millions of people and

businesses in Europe who benefit from Search."

Skyscanner said Google's proposals need more work.

"The latest options on the table introduce significant

changes, some of which risk misleading consumers and cementing

Google's position at the top of organic results," its CEO Bryan

Batista told Reuters.

Thomas Hoppner, a lawyer at Geradin Partners who advises

some of Google's complainants, was equally critical.

"Google is shifting the focus to alleged tensions between

direct suppliers and intermediaries, diverting attention from

the root issue: its own non-compliance, which created these

tensions in the first place," he said.