LONDON, Sept 10 (Reuters) - Google said on

Wednesday it had scrapped data transfer fees for organisations

processing workloads "in parallel" across two or more cloud

platforms in the European Union and Britain ahead of the EU Data

Act coming into effect on Friday.

Regulators in the EU and Britain have been trying to

increase competition in the fast-growing cloud market, which is

dominated by Amazon Web Services (AWS), Microsoft Azure

and to a lesser extent Google Cloud.

Google said its move went beyond a requirement in the Act to

charge fees "at cost".

Microsoft ( MSFT ) introduced at cost data transfer fees in the EU

last month, according to information published on its website on

August 26. AWS said on its website that EU customers could

request reduced data transfer rates for eligible use cases.

Google said its multicloud "Data Transfer Essentials" offer

was a simple solution for data transfers between Google Cloud

and other providers.

Some organisations use multiple cloud providers to process

workloads in order to increase resilience and flexibility.

"Although the Act allows cloud providers to pass through

costs to customers, Data Transfer Essentials is available today

at no cost to customers," Jeanette Manfra, senior director

global risk and compliance, Google Cloud, said in a blog post.

The EU Data Act aims to make it easier to switch between

cloud providers.

Britain's antitrust regulator has also raised concerns about

competition in the cloud market, and in July it singled out

Microsoft's ( MSFT ) licensing practices for adversely impacting other

providers.

(Reporting by Paul Sandle;

Editing by Helen Popper

)