SAN FRANCISCO, Sept 24 - Alphabet's Google is
providing key capabilities for an artificial intelligence
assistant for Volkswagen drivers in a smartphone
app, part of Google's strategy to win business by offering
tools to build enterprise AI applications.
Consumers can ask Volkswagen's in-app assistant questions
like "How do I change a flat tire?" or point their phone cameras
at vehicle dashboards to receive relevant information.
The AI assistant draws on Google's Gemini large language
models, programs that can understand and generate predictive
responses to human language, and cloud computing capacity.
The VW tool was designed by adding data such as Volkswagen
owner's manuals and YouTube videos on vehicle maintenance to
Gemini.
Google Cloud CEO Thomas Kurian told Reuters that the product
required overcoming technical hurdles to multimodality, the
ability to process different data types such as text, images and
videos.
"The problem looks superficially simple, but it's
technically very complex," Kurian said. "Most people think what
we built is a speech-to-text translation system that then looks
up a manual. Absolutely not."
The AI assistant is free and available to about 120,000
owners of Volkswagen's Atlas and Atlas Cross Sport models. It
will roll out by early next year to other cars from model year
2020 and later.
Corporate adoption of generative AI could alter the
lucrative cloud computing market, where Google places third in
terms of market share behind Amazon ( AMZN ) and Microsoft ( MSFT )
. Most companies are still searching for applications
that users will find practical.
Cloud computing is a growing business segment for Google,
accounting for $33 billion of the firm's $307 billion in overall
revenue in 2023.
AI solutions have driven billions in revenue this year, the
company has said, though it declined to disclose more precise
figures.
Volkswagen declined to give details about usage for its AI
assistant so far.