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Chegg ( CHGG ) says AI overviews have taken its web traffic
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Publishers will lose incentive to keep internet alive
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Lawsuit first standalone antitrust action over Google AI
(Adds Chegg exploring sale in paragraph 4, comment from Google
in paragraphs 5-6, Chegg ( CHGG ) closing price in paragraph 7, bullets)
By Jody Godoy
Feb 24 (Reuters) - Alphabet's Google internet
search engine is eroding demand for original content and
undermining publishers' ability to compete with its artificial
intelligence-generated overviews, a U.S. educational technology
company said in a lawsuit filed on Monday.
Chegg ( CHGG ), an online education company that offers
textbook rentals, homework help, and tutoring, said in the
lawsuit filed in Washington, D.C., that Google is co-opting
publishers' content to keep users on its own site, erasing
financial incentives to publish.
This will eventually lead to a "hollowed-out information
ecosystem of little use and unworthy of trust," the company
said.
The Santa Clara, California-based company has said Google's
AI overviews have caused a drop in visitors and subscribers. The
company is now considering a sale or take-private transaction as
a result, the company's CEO Nathan Schultz said on Monday.
Google spokesperson Jose Castaneda called the claims
meritless.
"With AI Overviews, people find Search more helpful and use
it more, creating new opportunities for content to be
discovered. Every day, Google sends billions of clicks to sites
across the web, and AI Overviews send traffic to a greater
diversity of sites," Castaneda said.
Chegg ( CHGG ) shares closed at $1.57 on Monday, down more than 98%
from its peak price in 2021. The company announced it would lay
off 21% of its staff in November.
Schultz said Google is profiting off the company's content
for free.
"Our lawsuit is about more than Chegg ( CHGG ) - it's about the
digital publishing industry, the future of internet search, and
about students losing access to quality, step-by-step learning
in favor of low-quality, unverified AI summaries," he said.
Publishers allow Google to crawl their websites to generate
search results, which Google monetizes through advertising. In
exchange, the publishers receive search traffic to their sites
when users click on the results, Chegg ( CHGG ) said.
But Google has started coercing publishers to let it use the
information for AI overviews and other features that result in
fewer site visitors, the company said.
Chegg ( CHGG ) argued the conduct violates a law against conditioning
the sale of one product on the customer selling or giving its
supplier another product.
The lawsuit is believed to be the first where a single
company accuses Google of violating antitrust law through AI
overviews. An Arkansas newspaper made similar claims against
Google in a class action on behalf of the news industry in 2023.
U.S. District Judge Amit Mehta, who ruled in a case brought
by the U.S. Department of Justice that Google holds an illegal
monopoly in online search, is overseeing the news publisher
case.
Google has said it will appeal that decision, and has asked
the judge to dismiss the newspaper's case.