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Google's proposed search result changes get thumbs up from EU airlines
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Google's proposed search result changes get thumbs up from EU airlines
Dec 23, 2024 9:20 AM

BRUSSELS, Dec 23 (Reuters) - Alphabet's

Google's proposed changes to its search results to comply with

EU tech legislation has received the thumbs up from lobbying

group Airlines for Europe whose members include Air France KLM

and Lufthansa.

Google has announced a series of changes in search result

formats in recent months following conflicting demands from

price-comparison sites, hotels, airlines and small retailers,

with the latest tweaks announced last month.

It is trying to comply with the Digital Markets Act (DMA),

which prohibits it from favouring its own products and services

on its platform or risk fines as much as 10% of its global

annual turnover.

"In the spirit of finding a DMA-compliant solution in a

timely fashion, the airline industry has shown it is willing to

compromise," Airlines for Europe said in a letter to the

European Commission dated Dec. 20 and seen by Reuters.

The airline group expressed support for the horizontal

layout for same sized boxes for airlines and comparison sites in

search results as well as the colour blue to distinguish them

from other elements.

But it said prices displayed in search results should be the

same in the graphic as those in the boxes. It also expressed

concerns about Google's proposal for a purely indicative date

rather than specific dates for consumers looking to book

flights.

"Characteristics such as dates are an integral part of the

general search process of consumers looking for air travel and

the switch to a purely indicative date will downgrade their

experience significantly," the group.

Google has said it may return to an old format of 10 blue

links in search results that it used years ago if its rivals -

such as airlines and price comparison sites - cannot agree on

its proposals to comply with the DMA and not promote its own

products.

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