financetom
Business
financetom
/
Business
/
Google's US antitrust trial over online ad empire draws to a close
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Google's US antitrust trial over online ad empire draws to a close
Nov 25, 2024 3:52 AM

(Reuters) - The U.S. Department of Justice will make its final argument on Monday that Google illegally dominated online advertising technology, seeking a second antitrust win against the company.

The closing arguments in Alexandria, Virginia, cap a 15-day trial held in September where prosecutors sought to show Google monopolized markets for publisher ad servers and advertiser ad networks, and tried to dominate the market for ad exchanges which sit between buyers and sellers.

Google has argued prosecutors are bending U.S. antitrust law to force it to accommodate competitors' services, and that the case is focused on incidents from years past when Google was still building and improving its offerings. 

Publishers testified at trial that they could not switch away from Google, even when it rolled out features they disliked, since there was no other way to access the huge advertising demand within Google's ad network.

News Corp in 2017 estimated losing at least $9 million in ad revenue that year if it had switched away, one witness said.

If U.S. District Judge Leonie Brinkema finds that Google broke the law, she would consider prosecutors' request to make Google at least sell off Google Ad Manager, a platform that includes the company's publisher ad server and its ad exchange.

Google offered to sell the ad exchange this year to end an EU antitrust investigation but European publishers rejected the proposal as insufficient, Reuters first reported in September.

Analysts view the ad tech case as a smaller financial risk than the case where a judge ruled Google maintains an illegal monopoly in online search, and where prosecutors have argued the company must be forced to sell its Chrome browser.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Update: Arcutis Biotherapeutics Q1 Loss Narrows as Revenue Surges; Shares Soar Premarket
Update: Arcutis Biotherapeutics Q1 Loss Narrows as Revenue Surges; Shares Soar Premarket
May 15, 2024
04:24 AM EDT, 05/15/2024 (MT Newswires) -- (Updates with the stock move in the headline and the first paragraph.) Arcutis Biotherapeutics' ( ARQT ) shares surged more than 20% in premarket activity on Wednesday after the company reported a narrower loss and handily beat market expectations for sales. The company reported a Q1 loss late Tuesday of $0.32 per diluted...
New York Community Bancorp to Sell $5 Billion in Mortgage Warehouse Loans to JPMorgan Chase Bank
New York Community Bancorp to Sell $5 Billion in Mortgage Warehouse Loans to JPMorgan Chase Bank
May 15, 2024
04:12 AM EDT, 05/15/2024 (MT Newswires) -- New York Community Bancorp ( NYCB/PU ) said Tuesday it has entered into a commitment letter to sell about $5 billion in mortgage warehouse loans to JPMorgan Chase Bank. The sale is expected to close in Q3. Shares of New York Community Bancorp gained almost 6% in after-market hours on Tuesday. Price: 4.1200,...
Kenvue Prices Secondary Common Stock Offering
Kenvue Prices Secondary Common Stock Offering
May 15, 2024
03:56 AM EDT, 05/15/2024 (MT Newswires) -- Kenvue ( KVUE ) said Tuesday that it priced a secondary underwritten public offering of about 182.3 million shares of its common stock at $20 per share. The company said it is not directly selling shares of its common stock and will not receive any proceeds from the offering, which is expected to...
Orla Mining Q1 Adjusted Earnings, Revenue Increase
Orla Mining Q1 Adjusted Earnings, Revenue Increase
May 15, 2024
04:03 AM EDT, 05/15/2024 (MT Newswires) -- Orla Mining ( ORLA ) reported Q1 adjusted earnings late Tuesday of $0.05 per share, up from $0.04 a year earlier. Analysts polled by Capital IQ expected $0.04. Revenue for the quarter ended March 31 was $67.3 million, up from $51.1 million a year earlier. One analyst surveyed by Capital IQ expected $68.7...
Copyright 2023-2026 - www.financetom.com All Rights Reserved