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GRAPHIC-Robinhood makes headway beyond trading
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GRAPHIC-Robinhood makes headway beyond trading
May 9, 2024 10:22 AM

May 9 (Reuters) - Robinhood Markets' ( HOOD ) suite of

new products, including its credit card and futures trading

platform, will be crucial to drive growth as market fluctuations

and regulatory risks cloud the near-term outlook for its legacy

business, analysts said.

The expanded offerings show that the 11-year old trading

app, best known for its appeal among retail traders, is

beginning to mature into a full-fledged financial services

provider.

"Traders are searching for more sophisticated and

diversified offerings post the meme-stock era and Robinhood must

expand their services to keep up," said Dan Raju, CEO of

brokerage platform Tradier.

Here are some graphics explaining the state of play at the

Menlo Park, California-based company:

CREDIT CARD

More than 1 million customers have joined the waitlist for a

credit card Robinhood launched for its Gold subscribers in

March.

The card charges no annual or foreign transaction fees and

offers 3% cash back, in the form of reward points, on spends.

Analysts believe it is crucial to boosting subscriptions to the

premium tier.

"Robinhood and other neobanks on the market are proving they

can be formidable competitors in the banking industry," said

Emarketer's financial services analyst Lauren Ashcraft.

RETIREMENT ACCOUNT

Robinhood offers a retirement account for customers.

Eligible contributions into the account can earn a percentage

match, subject to a five-year holding period.

Retirement assets under custody totaled $4.2 billion at the

end of March, compared with $0.3 billion at the end of last

year.

GOLD SUBSCRIPTIONS

Gold subscribers in the first quarter jumped 42% to reach a

record high of 1.7 million, Robinhood said.

The Gold subscription offers customers access to several

premium features - like higher match on their retirement account

contributions, bigger rates of interest on their uninvested cash

and cheaper margin loans.

"While the company has been successful in attracting new

clients to the platform, the longer-term question of

profitability remains for investors," analysts at Barclays said.

FUTURES, INDEX OPTIONS TRADING

Robinhood has said it is laser-focused on being the platform

of choice for users who trade more actively and use more

sophisticated products.

It is expected to launch trading in futures and index

options later this year.

"We intend to make (the economics) very, very competitive,

but also profitable for the company on a segment basis," CEO

Vlad Tenev said.

TRANSACTION REVENUE

Robust crypto trading volumes due to the optimism stemming

from the approval of the first spot bitcoin exchange-traded

funds in January helped the company post a better-than-expected

profit for the first quarter on Wednesday.

"Despite the strong quarter, we emphasize that it is a great

environment for Robinhood and its customers and one that is

probably more unusual than normal," J.P.Morgan analysts said.

Robinhood said the momentum had continued in the second

quarter, though some called for caution.

"Given the natural fluctuation of its trading and crypto

volume, along with some regulatory uncertainty following the

Wells Notice, it's going to be hard to maintain this level of

growth," Emarketer's Ashcraft said.

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