May 9 (Reuters) - Robinhood Markets' ( HOOD ) suite of
new products, including its credit card and futures trading
platform, will be crucial to drive growth as market fluctuations
and regulatory risks cloud the near-term outlook for its legacy
business, analysts said.
The expanded offerings show that the 11-year old trading
app, best known for its appeal among retail traders, is
beginning to mature into a full-fledged financial services
provider.
"Traders are searching for more sophisticated and
diversified offerings post the meme-stock era and Robinhood must
expand their services to keep up," said Dan Raju, CEO of
brokerage platform Tradier.
Here are some graphics explaining the state of play at the
Menlo Park, California-based company:
CREDIT CARD
More than 1 million customers have joined the waitlist for a
credit card Robinhood launched for its Gold subscribers in
March.
The card charges no annual or foreign transaction fees and
offers 3% cash back, in the form of reward points, on spends.
Analysts believe it is crucial to boosting subscriptions to the
premium tier.
"Robinhood and other neobanks on the market are proving they
can be formidable competitors in the banking industry," said
Emarketer's financial services analyst Lauren Ashcraft.
RETIREMENT ACCOUNT
Robinhood offers a retirement account for customers.
Eligible contributions into the account can earn a percentage
match, subject to a five-year holding period.
Retirement assets under custody totaled $4.2 billion at the
end of March, compared with $0.3 billion at the end of last
year.
GOLD SUBSCRIPTIONS
Gold subscribers in the first quarter jumped 42% to reach a
record high of 1.7 million, Robinhood said.
The Gold subscription offers customers access to several
premium features - like higher match on their retirement account
contributions, bigger rates of interest on their uninvested cash
and cheaper margin loans.
"While the company has been successful in attracting new
clients to the platform, the longer-term question of
profitability remains for investors," analysts at Barclays said.
FUTURES, INDEX OPTIONS TRADING
Robinhood has said it is laser-focused on being the platform
of choice for users who trade more actively and use more
sophisticated products.
It is expected to launch trading in futures and index
options later this year.
"We intend to make (the economics) very, very competitive,
but also profitable for the company on a segment basis," CEO
Vlad Tenev said.
TRANSACTION REVENUE
Robust crypto trading volumes due to the optimism stemming
from the approval of the first spot bitcoin exchange-traded
funds in January helped the company post a better-than-expected
profit for the first quarter on Wednesday.
"Despite the strong quarter, we emphasize that it is a great
environment for Robinhood and its customers and one that is
probably more unusual than normal," J.P.Morgan analysts said.
Robinhood said the momentum had continued in the second
quarter, though some called for caution.
"Given the natural fluctuation of its trading and crypto
volume, along with some regulatory uncertainty following the
Wells Notice, it's going to be hard to maintain this level of
growth," Emarketer's Ashcraft said.