08:41 AM EDT, 08/21/2025 (MT Newswires) -- Gray Media ( GTN ) said Thursday it formed a video streaming partnership with Alphabet's (GOOG, GOOGL) Google Cloud and Quickplay to deliver personalized viewing experiences to viewers.

The partnership will combine Google Cloud's AI infrastructure with Quickplay's cloud-native platform, Gray Media ( GTN ) said.

By analyzing real-time data and using machine learning, Gray said it will better understand viewer preferences, adapt content delivery, and boost engagement.

The broadcasting company said the new streaming structure is slated to roll out in all of its markets in January 2026.