09:15 AM EST, 02/18/2026 (MT Newswires) -- Greenlane Holdings ( GNLN ) said Wednesday that it has appointed Jason Hitchcock as chief executive officer starting Feb. 19, as the company advances its Berachain-focused Digital Asset Treasury strategy.

Greenlane ( GNLN ) said Hitchcock will focus on expanding the company's participation in the Berachain ecosystem through validator operations, staking and liquidity provisioning.

Hitchcock most recently served as head of business development at thirdweb, an open-source Web3 developer tools platform, Greenlane ( GNLN ) said.