08:09 AM EDT, 05/02/2024 (MT Newswires) -- GURU Organic Energy ( GUROF ) , an organic energy drink brand, on Thursday announced the official launch of its new zero sugar category, starting with its Guru Zero Wild Berry drink.

The initial launch of Guru Zero to Quebec retailers and Canadian online platforms will be supported by a marketing campaign, which will include in-store promotions and activations, combined with in-store displays, the company said.