11:10 AM EDT, 10/24/2025 (MT Newswires) -- GURU Organic Energy ( GUROF ) up near 9% on last look, said Friday it achieved strong unit sales growth during Amazon's Prime Day event, with the company "significantly" outperforming the overall energy drink category in Canada and the U.S.

The company achieved strong unit sales growth during the Prime Day event, with units up 42% in the U.S. and 11% in Canada. GURU's performance during Prime Big Deal Days also exceeded overall category sales. According to third-party market data from Stackline, the total energy drink category fell 4% in Canada during the event period, while GURU achieved 11% growth. In the U.S., where the total energy drink category grew 6%, GURU's 42% growth rate was seven times the category average.

GURU is implementing new initiatives in the U.S. e-commerce channel with promotional plans for Black Friday and Cyber Monday, along with a refreshed brand look and feel launching before year-end.

GURU shares are up $0.51, to $6.31, on the Toronto Stock Exchange, near a 52-week high of $6.40.

Price: 6.35, Change: +0.55, Percent Change: +9.48