WASHINGTON, Jan 8 (Reuters) - An unknown hacker is
claiming to have pulled off a heist at location tracking firm
Gravy Analytics, according to screenshots of the boast
circulating online.
It is not clear exactly how and under what circumstances the
breach occurred. A Russian-language post and screenshots
uploaded early Sunday to XSS, a site popular with
attention-seeking cybercriminals, carried a claim that the
company had been hacked and that large amounts of data were
stolen.
Reuters could not immediately locate contact details for the
party responsible for the posts, whose publication had been
reported by tech outlet 404media.
Attempts to contact Ashburn, Virginia-based Unacast, which
announced its merger with Gravy in 2023, were unsuccessful.
Gravy's website was down Wednesday, calls were not returned,
emails to Unacast's press account bounced back as undeliverable.
An expert who reviewed about 1.4 gigabyte of leaked data
that was posted to the web around the same time as the hacking
claim said the information did appear to have been taken from
Gravy.
"It seems very legitimate," said Marley Smith, the principal
threat researcher at cyber intelligence company RedSense. She
said she had seen passwords, GPS coordinates, and nonpublic
company domains and email addresses sprinkled across the data
and matched some details to information on social media.
"It passes the smell test 100 percent," she said.
Gravy was one of two companies swept up in a recent
crackdown by President Joe Biden's administration on brokers who
specialize in using cellular data to offer extraordinarily
granular information on where individuals are at any given
moment.
Such data can be used to tailor online advertising, or
deployed for government and corporate surveillance. The Federal
Trade Commission has expressed concern it could facilitate
stalking, blackmail, and espionage. In December the FTC
announced a settlement with Gravy and a second broker,
Mobilewalla, accusing them both of engaging in deceptive
practices by gathering location data without proper consent.
The FTC declined comment on the reported breach. In a
statement released last month, FTC Chair Lina Khan said "the
multi-billion-dollar industry built around targeted advertising
may presently leave Americans' sensitive data extraordinarily
exposed."