09:11 AM EDT, 10/08/2025 (MT Newswires) -- Haleon ( HLN ) has selected Salesforce's ( CRM ) Life Sciences Cloud to support customer engagement with pharmacies and healthcare professionals worldwide, the companies said Wednesday.

Financial terms were not provided.

Haleon ( HLN ) expects to use Life Sciences Cloud's Customer Engagement, Data Cloud and Agentforce components to support efficiency through data-driven insights and automation for its 4,500-member global sales team, according to the joint statement.

Haleon ( HLN ), whose brands include Sensodyne, Voltaren, and Centrum, will also act as a design partner for the Salesforce Life Sciences Cloud for Customer Engagement platform, the companies said.

Haleon ( HLN ) shares were up 2.9% while Salesforce ( CRM ) shares were flat in recent premarket activity.