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Harley-Davidson to Sell Stake, $5 Billion Loans in Finance Unit; Tariffs Weigh on Quarterly Results
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Harley-Davidson to Sell Stake, $5 Billion Loans in Finance Unit; Tariffs Weigh on Quarterly Results
Jul 30, 2025 10:20 AM

12:56 PM EDT, 07/30/2025 (MT Newswires) -- Harley-Davidson ( HOG ) on Wednesday agreed to divest an interest and over $5 billion of loans in its financial services unit under a partnership with KKR (KKR) and PIMCO, while the motorcycle maker's second-quarter results missed market estimates amid continued tariff-related impacts.

The company will sell 4.9% common equity interests in Harley-Davidson Financial Services to each partner. The subsidiary will sell more than $5 billion of existing consumer retail loan receivables and residual interests in securitized consumer loan receivables at a premium.

Harley-Davidson ( HOG ), which will retain control of the unit, expects the transaction to provide about $1.25 billion in discretionary cash. The company aims to use the proceeds to support demand-driven investments, pare $450 million of debt and return about $500 million to shareholders.

Harley-Davidson ( HOG ) shares were up 18% in Wednesday afternoon trade. The stock has lost 10% in value so far this year.

The deal is part of Harley-Davidson's ( HOG ) aim to turn the subsidiary to a capital-light financing business. KKR and PIMCO also agreed to buy about two-thirds of new retail loans generated by the subsidiary on an annual basis for at least five years.

"This transaction delivers benefits to all of Harley-Davidson's ( HOG ) stakeholders," Chief Executive Jochen Zeitz said in a statement. The group will have the flexibility to invest up to $300 million of additional funds into future growth opportunities, Zeitz said in the company's separate earnings release.

For the June quarter, Harley-Davidson's ( HOG ) net income dropped to $0.88 a share from $1.63 a year earlier, trailing the FactSet-polled consensus of $0.96. Revenue fell 19% to $1.31 billion.

In its core Harley-Davidson Motor Co. segment, revenue slipped to $1.04 billion from $1.35 billion, below Wall Street's view for $1.1 billion. Global motorcycle shipments tumbled 28% mainly due to planned reductions in dealer inventories and softening demand. Worldwide retail motorcycle sales were down 15%. Harley-Davidson Financial revenue decreased 2% to $257.4 million.

"Our second-quarter results continue to be impacted by a challenging commercial environment for discretionary products and an uncertain tariff situation," Zeitz said. The cost of new or increased tariffs implemented this year was $13 million in the second quarter, the company said.

Harley Davidson ( HOG ) opted not to reinstate its full-year outlook for its core segment due to ongoing uncertainties related to tariffs, discretionary product purchases and overall macro conditions. The company withdrew its guidance at the start of May.

Price: 26.73, Change: +3.78, Percent Change: +16.47

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