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Harris could join Joe Rogan podcast in hunt for male votes, sources say
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Harris could join Joe Rogan podcast in hunt for male votes, sources say
Oct 17, 2024 12:32 PM

Oct 14 (Reuters) - Democratic presidential nominee

Kamala Harris could sit down for an interview with popular

podcaster Joe Rogan, whose audience leans heavily towards young

men, as she works to shore up support with male voters, sources

said on Monday.

Harris campaign officials, in the final stretch of the U.S.

presidential campaign, met with Rogan's team this week but an

appearance has not been confirmed yet, said two of the sources,

who have knowledge of the matter.

Rogan, who runs the most popular podcast in the United

States, has a highly coveted and devoted following that numbers

in the tens of millions.

The interview will offer Harris an opportunity to make her

case to his followers, as she works to shore up support with

male voters and Black men in particular. Numerous public polls

suggest Republican nominee Donald Trump could outperform among

young men of all races.

On Monday, the vice president released a new set of policy

proposals to appeal to Black male voters and her campaign is

ramping up outreach to the typically Democratic voting group.

Her campaign also announced she will sit for an interview

with Fox News, whose day-to-day programming is heavy on

conservative punditry that often explicitly supports Trump.

On Monday, Trump also indicated he plans to go on Joe

Rogan's podcast before Election Day on Nov. 5.

Trump and Rogan have sparred in the past. As recently as

August, Trump took a shot at Rogan on social media platform

Truth Social but later called him a "good guy."

In 2022, Rogan said he is not a Trump supporter and in

August said he preferred Robert F. Kennedy Jr., for president.

Kennedy has since dropped out of the presidential race and

endorsed Trump.

The appearance could offer a shot in the arm for Harris and

Trump as polls show an incredibly tight race between the two

candidates that is expected to come down to the results in seven

swing states.

In March, Spotify ( SPOT ) said "The Joe Rogan Experience"

had 14.5 million followers, almost triple the platform's second

most popular program. He also has over 19 million followers on

Instagram and 17 million followers on YouTube.

A poll by YouGov last year found that 81% of his listeners

are male and 56% are under 35 years old, feeding the perception

that he has a direct line to a cohort that polling suggests

tends to support Trump over Harris.

Rogan reached a new deal with Spotify ( SPOT ) earlier this year,

estimated to be worth as much as $250 million.

(Reporting by Jeff Mason in Erie, Pennsylvania and Nandita Bose

in Washington; Editing by Stephen Coates and Lincoln Feast.)

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