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Hasbro Announces Collaboration to Launch Play-Doh Sets Based on Disney Characters
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Hasbro Announces Collaboration to Launch Play-Doh Sets Based on Disney Characters
Sep 8, 2025 6:12 AM

08:39 AM EDT, 09/08/2025 (MT Newswires) -- Hasbro ( HAS ) said Monday that it has agreed to a collaboration with Disney's ( DIS ) consumer products segment that will feature Play-Doh sets based on Disney ( DIS ) characters and stories.

The debut collection of the Play-Doh sets will feature Disney Jr.'s "Mickey Mouse Clubhouse", Hasbro ( HAS ) said.

The entire line-up will be available on Amazon ( AMZN ) through 2025, the company said, adding that the collection will be on sale at most major retailers starting January 2026.

The financial details of the partnership were not disclosed.

Shares of Hasbro ( HAS ) were up 1% in recent Monday premarket activity.

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