08:23 AM EDT, 03/19/2026 (MT Newswires) -- Hasbro (HAS) has formally opened its new flagship 600,000-square-foot distribution center in Midway, Georgia, in partnerhip with GXO Logistics ( GXO ) , the two companies said Thursday.

Financial details of the facility were not provided.

The facility, which will account for about 25% of Hasbro's distribution footprint, will support brick-and-mortar retail partners and direct-to-consumer operations through Hasbro Pulse, the company said.

The facility uses AI-powered operating system GXO IQ to optimize warehouse operations, GXO said.