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Hawaiian Airlines CEO Joe Sprague to retire, Diana Birkett Rakow to step in
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Hawaiian Airlines CEO Joe Sprague to retire, Diana Birkett Rakow to step in
Sep 10, 2025 2:53 PM

Sept 10 (Reuters) - Hawaiian Airlines CEO Joe Sprague

will retire effective October 29 and will be succeeded by Diana

Birkett Rakow, the airline's parent company Alaska Air Group ( ALK )

said on Wednesday.

Birkett Rakow joined Alaska Airlines, a subsidiary of the

group, eight years ago. She most recently served as senior vice

president of public affairs and sustainability.

Upon transition, she will continue to report to Ben

Minicucci, CEO of Alaska Air Group ( ALK ).

Alaska Air Group ( ALK ) completed its $1.9 billion acquisition of

Hawaiian Airlines in September 2024.

Sprague, who has worked at Alaska Airlines for 25 years,

became CEO of Hawaiian Airlines after the acquisition. After

stepping down, he will remain a member of the board.

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