Oct 21 (Reuters) - Warner Bros. Discovery ( WBD ) said on Tuesday it is raising prices

across all Max subscription tiers in the United States, the second increase in less than 18

months, as streaming services seek to offset higher content costs and slower subscriber growth.

HBO Max's ad-supported Basic plan will increase by $1 to $10.99 per month, while the

Standard plan rises $1.50 to $18.49. The Premium tier, which includes higher video quality and

more simultaneous streams, will jump $2 to $22.99.

The new rates take effect immediately for new subscribers, with existing customers

seeing the changes from November 20.

HBO Max last raised prices in June 2024, when major streamers such as Disney+, Apple

TV+, and Netflix ( NFLX ) all announced price increases in recent months.

The streamer, long associated with prestige programming, streams hit shows such as

"Succession," "Game of Thrones" and its spin-offs, the Emmy-winning "The Pitt" and DC

comics-based "Peacemaker."

Last month, at the Goldman Sachs Communacopia + Technology Conference, WBD CEO David Zaslav

said he thinks that HBO Max is "under priced."

"We're not trying to be everything to everybody. And the fact that this is quality, and

that's true across our company, Motion Picture, TV production and streaming quality. We think

that gives us a chance to raise price."

The price hike comes as WBD considers an outright sale following unsolicited interest from

other media companies, the company said, in what would be the latest shakeup across legacy

media.