01:37 PM EDT, 10/28/2025 (MT Newswires) -- Helen of Troy's (HELE) Hydro Flask brand and Arbor Snowboards said Tuesday they have entered a multi-year collaboration that brings the two companies together around shared values of performance, design and sustainability.

The partnership connects the brands across surf, skate and snow culture, launching with limited-edition Hydro Flask bottles inspired by Arbor's upcoming snowboard releases.

The collaboration kicks off this fall with bottles tied to Arbor's new snowboard line centered on Olympic snowboarder Red Gerard as he prepares for the 2026 Winter Games.

Shares of Helen of Troy were up more than 4% in recent trading.

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