01:46 PM EST, 01/17/2025 (MT Newswires) -- D-Market Electronic Services & Trading's (HEPS) Hepsiburada platform is partnering with Vodafone's ( VOD ) regional unit to improve e-commerce and telecommunication services for their customers in Turkey, the companies said Friday.

The collaboration adds the Hepsiburada for Vodafone Users platform for the 16 million customers using Vodafone's ( VOD ) Yanimda app, with Hepsiburada managing end-to-end operations, the companies said.

Vodafone Red members will receive complimentary membership to Hepsiburada's loyalty program and can also qualify for free delivery, 3% cashback, and a complimentary subscription to Warner Bros. Discovery's ( WBD ) BluTV video-on-demand service, the companies added.

Financial terms were not disclosed.

D-Market shares were more than 3% higher in afternoon trading while Vodafone ( VOD ) was fractionally lower.

Price: 3.17, Change: +0.10, Percent Change: +3.09