NEW YORK, March 4 (Reuters) - Chocolate maker Hershey Co ( HSY )

said ICE New York cocoa futures market is

disconnected from the reality of the global physical market due

to the exchange's actions that led to lack of liquidity and

increased volatility.

Hershey's Vice President for Procurement Tricia Brannigan

told Reuters on Tuesday that high margin calls on ICE's cocoa

futures market drove commercial players away, reducing open

interest and causing sharp price swings. She asked ICE to

investigate speculators' activities for any disruptive behavior.