11:48 AM EDT, 03/16/2026 (MT Newswires) -- Hershey (HSY) announced a unified US commercial operating model that brings together its sweet, salty and protein brands "to accelerate consumer-led growth and deepen customer partnerships."

Under the ONE Hershey model, global brand marketing will be centralized, the company said Monday in a statement on its website. "This marks the first time Hershey has unified its brand power, category strategies and consumer insights under a single integrated structure."

The shift also expands responsibilities across Hershey's executive leadership team.

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