LOS ANGELES (Reuters) -Saks Fifth Avenue is launching a storefront on Amazon.com ( AMZN ) where it will sell high-end, designer products from Dolce&Gabana and Balmain in the e-commerce giant's latest foray into selling luxury goods, the companies said on Tuesday.
Amazon ( AMZN ) has been an investor in Saks Global, Saks Fifth Avenue's parent company, since December, when Saks Global purchased Neiman Marcus for $2.65 billion.
The e-commerce giant created a designated section for selling high-end apparel and beauty products, known as Amazon Luxury, in 2020. Amazon Luxury currently sells merchandise from Oscar De La Renta and pre-owned bags from LVMH's Louis Vuitton and Christian Dior.
The new Saks Fifth Avenue Amazon section will be a "store within a store" that lives in Amazon Luxury, said Jenny Freshwater, Amazon's ( AMZN ) vice president of fashion and fitness.
Saks Fifth Avenue will have a third-party storefront, meaning that the luxury retailer will control its own merchandise and fulfillment, the companies said.
"We're really excited about this opportunity to be able to access a client who's shopping on Amazon ( AMZN ), who is qualified for luxury," Saks Global President and Chief Commercial Officer Emily Essner said. She added the partnership will also help Saks Global understand customer engagement.