Oct 9 (Reuters) - Hollywood's premier talent agency,

Creative Artists Agency, said on Thursday OpenAI is exposing

artists to "significant risk" through its new AI

video-generating tool Sora.

The Los Angeles-based CAA, founded in 1975, represents

thousands of actors, directors and music artists and athletes.

"The question is, does OpenAI and its partner companies

believe that humans, writers, artists, actors, directors,

producers, musicians, and athletes deserve to be compensated and

credited for the work they create?" CAA said in a statement sent

to Reuters on Thursday.

OpenAI did not immediately respond to a Reuters request for

comment outside regular business hours.

Sora, launched in September as a standalone app initially in

the U.S. and Canada, lets users create and share short AI videos

that can be spun from copyrighted content and shared to social

media-like streams. The app has quickly gained popularity.

ChatGPT creator OpenAI will soon introduce controls allowing

the owners of content rights to dictate how their characters are

used in Sora, and plans to share revenue with those who permit

such use, Chief Executive Sam Altman posted on his blog on

Friday.

But at least one major studio, Disney ( DIS ), has opted out

of having its material appear in the app, people familiar with

the matter have told Reuters.

CAA said control, permission for use, and compensation were

"a fundamental right" of creative workers and warned the misuse

of new technologies poses "serious and harmful risks" that

extended beyond the entertainment and media industries.

The agency said it was open to hearing OpenAI's solutions to

these issues and was working with intellectual property

businesses, creative guilds and unions, as well as legislators

and policymakers to address the challenges.

(Reporting by Mrinmay Dey in Bengaluru; Editing by Ros Russell)