*
A majority of survey respondents said they would opt for
electric motorbikes
*
Honda ( HMC ) sales falling in Vietnam
*
Vietnam's VinFast to gain from Hanoi's planned curbs on
petrol
bikes
By Francesco Guarascio and Phuong Nguyen
HANOI, Oct 8 (Reuters) - Honda's ( HMC ) dominance of
Vietnam's motorbike market is under threat as Hanoi pushes for a
rapid switch to electric vehicles in a boost to local EV maker
VinFast, according to industry data and the findings of
a consumer survey.
Vietnam's Prime Minister Pham Minh Chinh issued a directive
in July that bans after 12 months fossil-fuel-powered motorbikes
from the centre of the capital Hanoi and extends the scope of
the ban from 2028.
Honda ( HMC ) and other motorbike makers have written to authorities
criticising the changes as being too fast, according to two
people with direct knowledge of the matter.
The Japanese company's sales in Vietnam fell by nearly 22%
in August from July, a 13% drop on the year, after the
government's ban was announced, industry data showed.
Partly in response to the government's policies, residents
of Hanoi and Ho Chi Minh City, Vietnam's two largest cities,
plan to choose an electric model for their next motorbike
purchase, according to a survey conducted in September by market
research firm Asia Plus Inc.
Representatives for Honda ( HMC ) in Vietnam did not reply to
requests for comment.
The Vietnamese ministry responsible for transport did not
reply to a request for comment but the government has said the
new measures were needed to address air pollution in Hanoi,
which at times tops the list of the world's most polluted
cities.
LION'S SHARE OF THE MARKET
Vietnam's two-wheeler market stands at $4.6 billion in 2025
and is projected to reach $6 billion by 2030, according to
market research firm Mordor Intelligence.
Petrol motorbikes dominate Vietnam's market, one of the
world's largest. Honda ( HMC ) sold 2.6 million vehicles in the country
last year, more than 80% of the total. VinFast said it delivered
71,000 electric motorbikes.
Honda ( HMC ), the world's largest manufacturer of motorbikes, is
also producing electric models but it is not clear how many it
sells in Vietnam.
Of the 200 people polled in the survey, 54% said they would
choose an electric motorbike for their next purchase, and only
24% would opt for a gasoline model. The main reason given for
preferring an electric option was the government's policies to
endorse EVs.
In Hanoi, the share of interviewees saying they would choose
an electric motorbike was 60%.
Half of the poll respondents said they would consider buying
a Honda ( HMC ) motorbike and 32% said they would opt for a VinFast
model. More than 80% said they already owned a Honda ( HMC ) vehicle and
4% said they had a VinFast motorbike.
"The rapid policy support, including phased bans,
incentives, and public messaging, has significantly shaped
consumer attitudes and could accelerate a market shift faster
than traditional manufacturers anticipated," said Kengo
Kurokawa, the head of Asia Plus.
(Reporting by Francesco Guarascio; Additional reporting by
Phuong Nguyen in Hanoi and Daniel Leussink in Tokyo; Editing by
Muralikumar Anantharaman)