TCS has persistently worked on increasing its brand by investing in big brand sponsorships.

In the year 2021, the brand added the TCS London Marathon, the Waterfront Marathon in Toronto to its roster of 11 running sponsorships. It also announced a partnership for the Jaguar TCS racing team and Formula-E Motorsports and made their way into the field of golf by partnering with the Dutch Open.

CNBC-TV18 spoke to Rajashree R, CMO at TCS to understand how marketers are harnessing the power of technology, innovation and creativity in sports to create powerful storytelling in campaigns that increase affinity and loyalty with the audience.

Also watch, Sharat Verma, CMO at P&G India speak about the company’s commitment towards advancing equality and inclusion across the country.

Moreover, Niti Kumar, COO of Starcom India spoke about the key challenges faced by media agencies today and impact of the global and domestic headwinds on their business.

Watch video for more.