(Updates with new headline)
Nov 6 (Reuters) - Donald Trump's return to the White
House after winning the Nov. 5 U.S. presidential election may
reshape American business. Much depends on whom he appoints as
deputies and cabinet members, including the role of Tesla CEO
Elon Musk, and what tariffs he enacts. Following are some major
issues and sectors to watch:
WHAT ROLE WILL ELON MUSK PLAY?
After some nudging from the world's wealthiest person, Trump has
said he would tap Tesla CEO Elon Musk to lead a new government
efficiency commission. Musk has said at least $2 trillion could
be cut from the $6.75 trillion federal budget. How that works
could be a key to the next Trump administration.
Does efficiency mean fewer rules and regulators? Musk has
been a vocal critic, for instance, of federal review of his
SpaceX rocket business. That could mean less oversight of
self-driving cars (a Tesla business) or rocket launches and much
more.
The two men are not completely in sync: Trump has said he won't
let California require all vehicles in the state go electric in
a decade, but Musk runs the world's most valuable EV company. "A
rising tide raises all boats. So to the extent that Elon is able
to hamper the vilification of EVs by a potential Trump
administration, all the better," said James Chen, former head of
policy for Rivian and Tesla. How Musk would address conflicts of
interest between his interests in autos, space, health,
construction and artificial intelligence is not clear.
Trump has pledged to be a "crypto president", a plan that may
start with replacing industry opponent Gary Gensler, the
Securities and Exchange Commission chair who has sued most of
the industry - including Coinbase, Binance and Kraken.
Gensler's replacement is expected to review - and potentially
tear up - accounting guidance and create industry exemptions
from SEC rules. Musk, too is a crypto supporter, as is Silicon
Valley Trump supporter Marc Andreessen and incoming Vice
President J.D. Vance.
Musk is also a big proponent of carbon-free energy, with
Tesla being a major supplier of solar systems and batteries.
Trump has promised to kill the offshore wind industry and
rescind all unspent funds under the Inflation Reduction Act -
Biden's signature climate law. But Trump faces dissent in his
ranks: Republican lawmakers, oil companies and others see
massive red state gains from the law. Musk has played into that,
building his second U.S. electric vehicle factory in Texas, for
instance.
TARIFFS
Trump has proposed a 10% tariff on all U.S. imports and 60% on
Chinese-made products, which if enacted would affect the whole
economy by pushing consumer prices higher. The Tax Foundation, a
non-partisan think tank, calculated Trump tariffs would hike
taxes by $524 billion annually, shrink GDP by at least 0.8%, and
cut employment by 684,000 full-time equivalent jobs potentially
impacting retail workers, the largest private sector employer.
He also suggested he might impose a 25% tariff on all imports
from Mexico.
Trump's tariff proposals could reduce American consumers'
spending power between $46 billion and $78 billion each year,
according to a National Retail Federation study.
Apparel, toys, furniture, household appliances and footwear
would be the most affected categories, the study said. Retailers
would shift operations outside of China to countries including
Bangladesh, India, and Vietnam. Big-box stores like Walmart and
Target would face higher supply chain costs, while supermarkets
like Kroger, Albertsons, and Publix, which minimally source from
China, could benefit. Shipping and transportation experts say
sweeping tariffs could initially bolster their business before
depressing trade.
Tariffs loom over tech as well. In recent weeks, Trump has also
heavily criticized the U.S. CHIPS and Science Act that has
sought to partially subsidize companies building factories in
the United States. Instead, he said the country should impose
tariffs on chips coming into the country, especially from
Taiwan's TSMC.
Tariffs also would sharply raise costs for the renewable
energy industries in the U.S., which rely heavily on Chinese
components. "Trump actions without Congressional backing could
include import tariffs of 10-20% (ex China), 60%-200% on Chinese
imports which could impact the cost of renewable projects,
particularly solar and storage projects," according to an
October research note from Bernstein.
And then there is the question of China's retaliation. It is
the world's biggest soy importer and pork consumer, but it has
diversified its food supply base since Trump's tariffs in his
first administration. Moreover, China failed to fully comply
with an agreement to buy more U.S. agricultural goods that it
signed with Trump in January 2020. Trump has vowed in his second
term to impose 60% duties on imports from China, raising
concerns that Beijing will retaliate by reducing imports of U.S.
farm products.
OIL: DRILL BABY DRILL - BUT NOT IRAN
The United States is already the world's biggest oil and gas
producer, but Trump wants to clear away remaining obstacles.
He'll lift a freeze on new liquefied natural gas export permits,
expand federal drilling auctions, speed up new pipeline
permitting and try to reverse or weaken regulations aimed at
cutting power plant and auto emissions. Trump's support for the
oil and gas industry could also lead him to temper his
opposition to the Inflation Reduction Act, since oil companies
are receiving some funding from it for carbon-free endeavors
like carbon capture and sequestration.
The big oil policy wildcard is how Trump will treat rival
exporters, including Russia, Saudi Arabia, and Iran. It is
likely that Trump would relieve sanctions on Russian energy, but
leave in place those on Iran, said Ed Hirs, an energy fellow at
the University of Houston. Jesse Jones, an analyst with
consulting firm Energy Aspects, expects even more. "We think
that the impact of a Trump administration returning to a maximum
pressure campaign on Iran could lead to a million barrel per day
decrease in Iranian crude exports," he said.
LABOR UNIONS
Organized labor made great strides under President Joe Biden,
who joined a picket line with U.S. auto workers. The UAW wants
to expand and in future strikes the federal government could be
asked to intervene in a way that undercuts worker bargaining
power, something Democrats have so far declined to do.
Republicans have typically been unfriendly to unions, but
Trump has played a different game, reaching out to blue-collar
workers. Strong support among many union workers may pressure
Trump to protect those voters, said Anthony Miyazaki, a
marketing professor at Florida International University. Still,
his record of appointing leaders to the National Labor Relations
Board resulted in a roll back of workers' rights to form unions.
If this cycle repeats, it could potentially reverse the gains
unions have made since the pandemic, including successful
organizing efforts at Starbucks and Amazon and other fledgling
movements at Apple, REI and Trader Joe's.
OTHER TOPICS INCLUDE:
FINANCE
Within banking, JPMorgan ( JPM ), Goldman Sachs ( GS ), Bank of
America ( BAC ) and other lenders will likely enjoy a reprieve
from stiff capital hikes, M&A hoop-jumping, and Biden's "junk
fees" crackdown. Trump is expected to quickly install
industry-friendly Republicans at the financial regulators. But
those gains may be offset if Trump follows through on tax and
trade policies that will widen the deficit and fuel inflation,
in turn boosting lending rates. That could push existing loans
into the red, say analysts.
ANTITRUST AND TECH
Trump may walk back the Department of Justice's bid to break up
Alphabet's Google and prefer settling with companies over
competition issues in mergers, rather than new trials, attorneys
said. The nation's tough, top merger cop, Federal Trade
Commission Chair Lina Khan, is almost certainly headed for the
door. More broadly, Trump's backers in Silicon Valley, including
investors Peter Thiel and Marc Andreessen and Tesla chief Elon
Musk, want less regulation of new technology, from artificial
intelligence to rockets. They have a champion in former venture
capitalist Vance.
MEDIA: WATCH WHAT YOU SAY
Washington Post owner Jeff Bezos decided days before the vote
that the paper would not endorse anyone for president,
describing it as a principled move to regain credibility.
Hundreds of thousands of subscribers left, many saying it was
political cowardice. USA Today and the LA Times also declined to
endorse a candidate. "The message is pretty clear right now,"
said former FCC Chairman Tom Wheeler. "That is conceding to the
tyrant in advance before you're asked to," said New York
University School of Professional Studies adjunct associate
professor Helio Fred Garcia, an author of two books about Trump.
During the campaign, Trump called on the Federal
Communications Commission to strip ABC and CBS of their
broadcast licenses. FCC Chair Jessica Rosenworcel has denounced
Trump's calls to revoke licenses for broadcast stations, citing
free speech protections. But the independence of the FCC could
be at risk if Trump follows through on a campaign pledge to
bring regulatory agencies, such as the FCC, under presidential
authority, Wheeler said. The president also could invoke his
emergency powers under the Communications Act to exert control
over broadcasters, citing "national security" concerns.
Even so, a new Trump presidency will likely give cable TV
news networks like CNN, Fox News and MSNBC and news outlets
including the New York Times and Washington Post the same big
jolt to viewers and audience that his first term generated.
PHARMACEUTICALS
Trump recently said he would let former presidential candidate
and anti-vaccine advocate Robert F. Kennedy Jr. "go wild" on
vaccine and healthcare policy. Kennedy has said that Trump
promised him control over the FDA, CDC, HHS, and the USDA. Those
jobs could potentially give him control over what vaccines are
approved and whether Americans are recommended to receive them.
Trump transition co-chair Howard Lutnick has said Kennedy is not
going to be put in charge of the Department of Health and Human
Services, but suggested he could advise on vaccines.
Jeremy Levin, CEO of biotech company Ovid Therapeutics
and former chairman of biotech lobby group BIO, said he
would be alarmed if Kennedy was given oversight over vaccines,
and that other executives had also expressed concern. "Vaccine
denialism, which is a central plank of RFK's, is perhaps as
dangerous as anything you can imagine," he said, adding that
President Trump's previous appointments for the COVID vaccine
effort and the FDA suggest to him that more moderate positions
will win out. Some executives also were concerned that Kennedy's
influence could harm the U.S.'s reputation and ability to review
new drugs.