BEIJING, April 12 (Reuters) - Chinese tech giant Huawei
has started allowing customers to register their
interest in an upcoming smartphone model it has yet to describe,
stoking anticipation that the latest version of its high-end P
series phones is on its way.
The company jumped back into the premium smartphone market
last year with its Mate 60 series, a launch celebrated by state
media as a triumph over U.S. sanctions on the firm. The launch
has also been blamed for a steep decline in Apple's ( AAPL )
iPhone sales in China.
Speculation has built up in recent months that Huawei will
soon launch the P70, which is expected to, like the Mate 60,
contain an advanced China-made chip.
Huawei's P series has advanced cameras and is known for its
sleek design, while the Mate series, also high-end, emphasises
performance and business features.
A Thursday product launch for a smart car model and laptop
did not mention phones, disappointing legions of fans who
complained online. But on Friday, checks made by Reuters at
three Huawei stores in Beijing found that interested buyers
could register to receive information about a phone without
making a deposit.
Registered customers will be notified about the phone's
specs and colours in due course, sales staff said.
Huawei did not immediately respond to a request for comment.
The Mate 60, notably launched during a trip by U.S. Commerce
Secretary Gina Raimondo to China, did not involve any prior
advertising or disclosure of specifications, prompting some
users and companies to tear down the phones as they sought to
work out its capabilities.
"Huawei kills two birds with one stone," Will Wong, an
analyst with research firm IDC, said of this tactic. He noted
that the firm could maintain a lower profile amid U.S.-Sino
trade tensions while generating an air of mystery and excitement
over the launches.
Archie Zhang, a smartphone analyst at Counterpoint Research,
noted that the availability of stock has been a significant
constraint for the Mate 60 and would likely be so for the P70 as
well.
Huawei has had to slow production for Mate 60 phones due to
production constraints and the need to prioritise manufacturing
of artificial intelligence chips, sources have said.