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Huawei's $2,800 phone launch disappoints amid supply concerns
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Huawei's $2,800 phone launch disappoints amid supply concerns
Sep 20, 2024 6:16 AM

*

Shoppers cannot buy Mate XT without pre-ordering,

confirmation

*

Glass, hinge production constraints slow output, analyst

says

*

Apple's ( AAPL ) new iPhone yet to offer Chinese language AI

software

(Updates throughout with details from stores in China)

By David Kirton

SHENZHEN, China, Sept 20 (Reuters) - Huawei and Apple's ( AAPL )

latest smartphones went on sale in China on Friday, with many

fans of the Chinese tech company disappointed that its

much-anticipated $2,800 tri-foldable phone was not available for

walk-in customers.

At Huawei's flagship shop in the southern Chinese city

of Shenzhen, some who described themselves as Huawei "super

fans" said they were annoyed after being told only those whose

pre-orders had been confirmed could buy the new Mate XT.

"I've been here since 10 p.m. last night because this

tri-folding phone is a first and I'm excited to support our

country," said a university student surnamed Ye.

"But this is very disappointing. They should have made it

clear we can't buy."

Another eager consumer surnamed Guo said he took a day off

from his job in manufacturing to queue from Thursday night.

"They didn't make it clear there'd be no phones. It's

disappointing."

It was a similar story at the Huawei Wangfujing store in

Beijing, where consumers were told only those whose pre-orders

had been confirmed could buy the much-anticipated phone, which

folds three ways like an accordion screen door.

The disappointment comes after analysts had warned that

supply chain constraints could leave many potential buyers of

Huawei Technologies' Mate XT empty-handed.

Huawei did not say how many phones had been produced so far

or how many customers would receive the Mate XT on launch day.

The Mate XT, which is offered at more than twice the

price of the iPhone 16 Pro Max, was unveiled at the same time as

Apple's ( AAPL ) new smartphone earlier this month.

APPLE NEEDS CHINA AI PARTNER

Apple's ( AAPL ) new smartphone launch in China has been overshadowed

by the fact that it has yet to announce an AI partner in the

country to power the 16s, and Apple Intelligence, its AI

software, will only be available in Chinese next year.

Some Apple ( AAPL ) fans said the AI challenge was not an issue.

"The lack of AI in iPhones is not currently a major concern

for me, as it's more of a gimmick at this stage," said a

customer surnamed Shi who upgrades his iPhone annually.

Speaking about the new offering by Huawei, which is seeking

to expand its lead in the world's biggest smartphone market, Shi

said it was too expensive and "not for ordinary customers".

The launch of the Mate XT, which analysts say has a

locally-made chipset, underscores Huawei's ability to navigate

U.S. sanctions although the company's ability to mass-produce

remains a concern.

Pre-orders for the Mate XT have surpassed 6.5 million,

almost double the roughly 3.9 million foldable smartphones

shipped worldwide in the second quarter of this year, according

to consultancy IDC. "Pre-ordering" does not require consumers to

put down a deposit.

Based on recent checks, key components of the Huawei

Mate XT, including the panel, cover glass, and hinges, may be

facing production yield issues, said Lori Chang, a senior

analyst with Isaiah Research.

While the Mate XT shows Huawei's innovation in the premium

segment, sales may fall short of its bi-folding predecessor, the

Mate X5, which still retails for 11,500 yuan ($1,630) and has

sold 2.2 million units in total as of the second quarter, said

Amber Liu, an analyst with research firm Canalys.

Though both are premium foldable flagships of Huawei, Mate

XT and Mate X5 differ in their value proposition, specifications

and price, Liu said.

"It's challenging for the Mate XT to replicate the volume of

the Mate X5, but Mate XT marks a significant breakthrough and

evolution in all these aspects."

($1 = 7.0625 Chinese yuan renminbi)

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