Investors with a lot of money to spend have taken a bullish stance on HubSpot ( HUBS ) .

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with HUBS, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 16 uncommon options trades for HubSpot ( HUBS ).

This isn't normal.

The overall sentiment of these big-money traders is split between 50% bullish and 12%, bearish.

Out of all of the special options we uncovered, 8 are puts, for a total amount of $769,626, and 8 are calls, for a total amount of $443,171.

Expected Price Movements

Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $420.0 to $760.0 for HubSpot ( HUBS ) during the past quarter.

Volume & Open Interest Development

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for HubSpot's ( HUBS ) options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of HubSpot's ( HUBS ) whale activity within a strike price range from $420.0 to $760.0 in the last 30 days.

HubSpot Option Activity Analysis: Last 30 Days

Biggest Options Spotted:

About HubSpot

HubSpot ( HUBS ) provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's ( HUBS ) mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

Following our analysis of the options activities associated with HubSpot ( HUBS ), we pivot to a closer look at the company's own performance.

Where Is HubSpot Standing Right Now?

Currently trading with a volume of 677,911, the HUBS's price is down by -8.94%, now at $582.99.

RSI readings suggest the stock is currently may be oversold.

Anticipated earnings release is in 58 days.

Professional Analyst Ratings for HubSpot

5 market experts have recently issued ratings for this stock, with a consensus target price of $891.6.

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* Consistent in their evaluation, an analyst from Goldman Sachs keeps a Buy rating on HubSpot ( HUBS ) with a target price of $900.

* Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for HubSpot ( HUBS ), targeting a price of $808.

* An analyst from RBC Capital persists with their Outperform rating on HubSpot ( HUBS ), maintaining a target price of $950.

* Consistent in their evaluation, an analyst from Canaccord Genuity keeps a Buy rating on HubSpot ( HUBS ) with a target price of $900.

* An analyst from Citigroup has decided to maintain their Buy rating on HubSpot ( HUBS ), which currently sits at a price target of $900.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest HubSpot ( HUBS ) options trades with real-time alerts from Benzinga Pro.