LOS ANGELES, March 27 (Reuters) - Walt Disney ( DIS )

completed the addition of the general-audience-focused Hulu

streaming service to the family friendly Disney+ on Wednesday,

putting titles such as "The Bear" and "American Horror Story" in

the same app as "Moana" and "Frozen."

The combination, which the company started testing last

year, is designed to make viewing more convenient for customers

and to increase Disney's ( DIS ) streaming subscriptions as cable TV

usage declines.

Thousands of movies and TV shows from Hulu will be displayed

alongside Disney ( DIS ) programming across the Disney+ app and in

search results. Subscribers who do not yet pay for a Disney+

bundle will see prompts to add Hulu for an extra $2 per month.

Parental control settings will allow subscribers to restrict

access to more mature content from Hulu in children's profiles,

Disney ( DIS ) executives said.

Disney's ( DIS ) streaming TV unit has been losing money since

Disney+ launched in November 2019. Chief Executive Bob Iger has

said the business will turn a profit this year. The media giant

is under pressure from activist investors who criticize the

company for investing billions in its direct-to-consumer

business but lagging behind industry-leader Netflix ( NFLX ).

As of December 2023, Disney+ had nearly 150 million global

subscribers and Hulu nearly 50 million.