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Hyundai warns US dealers of possible price hikes amid 25% tariffs
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Hyundai warns US dealers of possible price hikes amid 25% tariffs
Mar 31, 2025 1:57 PM

DETROIT, March 31 (Reuters) - Hyundai warns US dealers

of possible price hikes amid 25% tariffs

South Korean automaker Hyundai warned U.S. dealers

it is evaluating its pricing strategy in the face of forthcoming

25% tariffs on imported vehicles and parts announced by

President Donald Trump.

Randy Parker, chief executive officer of Hyundai and Genesis

Motor North America, told dealers in a note that "current

vehicle pricing is not guaranteed and may be subject to change

for units wholesaled after April 2."

Analysts expect automakers may be forced to significantly

hike vehicle prices if the new tariffs remain in place for an

extended period.

"Tariffs are not easy," Parker told dealers.

Parker also said the automaker is "fortunate that we do not

depend heavily on imports from Mexico and Canada. We have been

sure footed in our U.S. investments."

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