03:19 PM EDT, 09/30/2025 (MT Newswires) -- Ibotta ( IBTA ) and Circana have announced a strategic partnership to help CPG brands better measure the impact of Ibotta's ( IBTA ) digital promotions, Ibotta ( IBTA ) said Tuesday.

The partnership merges Circana's Household Lift metrics and AI analytics with Ibotta's ( IBTA ) item-level promotions, allowing brands to measure incremental sales lift more precisely.

The company said early studies show Ibotta ( IBTA ) campaigns boost sales, with Circana analytics providing insights on offer-driven consumer behavior.

The partnership, set to launch lift studies in late 2025 and expand to all brands by early 2026, will give advertisers clearer insights and reinforce Circana as a retail media measurement standard, it added.

Shares of Ibotta ( IBTA ) were down 0.8% in recent Tuesday trading.

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