02:01 PM EDT, 10/07/2024 (MT Newswires) -- iHeartMedia (IHRT) said Monday it has formed a partnership with Whalar Group to give creators and marketers more opportunities to reach their audiences across iHeartMedia's broadcast, podcast, digital, live events and social platforms.

The collaboration aims to provide advertisers and marketers with ways to pair content creators with their brands, iHeartMedia said.

The company said its broadcast radio and podcast influencers can draw on Whalar Group's creative services, technology, creator community and social insights to help deliver real-time content.

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