March 7 (Reuters) - LinkedIn on Thursday for the first
time disclosed sales for its premium subscription business,
saying the unit hit $1.7 billion in revenue in 2023 as the
company sees an uptick in adoption of new artificial
intelligence tools.
LinkedIn, the social network aimed at business
professionals, has not broken out its full financial performance
since it was acquired by Microsoft ( MSFT ) in 2016. The company
has previously disclosed that it made $15 billion in fiscal
2023, with $7 billion of that coming from hiring software that
it sells to corporate recruiters.
But over the past year, LinkedIn has been working to expand
its premium subscription business, which is used by job seekers
and other individual users and starts at $39.99 per month.
A major part of that effort was the addition last year of AI
features such as the ability to scan a job posting and, based on
a job seeker's resume, automatically determine if the seeker
might be a good fit. The AI system can also help job seekers
tweak their LinkedIn profile to make them more appealing to
recruiters and can automatically generate written messages to
send to recruiters.
In an interview, Dan Shapero, LinkedIn's chief operating
officer, said the number of LinkedIn premium subscribers rose
25% in 2023, though the company did not give an absolute figure.
Shapero said that LinkedIn's early data shows that 70% of
subscribers with access to the new AI tools have tried them, and
90% of those found them useful. While the labor market remains
tight in the U.S., that dynamic is uneven across industries and
LinkedIn data shows there are still two applicants for every
job.
"What we do know is that because of the uncertainty in the
broader economy, there are people that are trying to make sure
that they have the ability to get the best job that they can and
that they're excited about," Shapero said.
(Reporting by Stephen Nellis in San Francisco)