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India proposes e-commerce rules requiring 'country of origin' filters
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India proposes e-commerce rules requiring 'country of origin' filters
Nov 10, 2025 5:03 AM

Nov 10 (Reuters) - The Indian government on Monday

proposed making it mandatory for e-commerce platforms to provide

filters based on 'country of origin', aiming to make domestic

products easily discoverable and boost the government's

self-reliance initiative.

The draft amendment to the Legal Metrology (Packaged

Commodities) Rules, 2011, "ensures a level-playing field for

Indian manufacturers, helping domestic products gain equal

visibility alongside imported goods and encouraging consumers to

choose locally made alternatives," India's consumer affairs

ministry said in a statement.

Thousands of Indian artisans and small businesses have been

affected since the United States doubled tariffs on some goods

to 50% starting on August 27.

A large delegation of Indian exporters will start a four-day

visit to Moscow on Tuesday, as part of New Delhi's push to

diversify export markets amid the impact of U.S. President

Donald Trump's sharp tariff increases.

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