NEW DELHI, Feb 14 (Reuters) - India has slashed tariffs

on bourbon whisky to 100% from 150%, a move that will benefit

imports of brands like Suntory's Jim Beam, after U.S. President

Donald Trump's criticised "unfair" levies in the South Asian

market.

Trump, who met Indian Prime Minister Narendra Modi at the

White House this week, has railed against the climate for

American businesses in India and unveiled a roadmap for

reciprocal tariffs on countries that put duties on U.S. imports.

The tariff notification by the Indian government was dated

Feb. 13 but gathered media attention only on Friday. It said the

basic customs duty on bourbon will be 50%, with an additional

levy of 50%, bringing the total to 100%.

Previously, such imports were taxed at 150%.

There will be no change on imports of other liquor products,

which are also taxed at 150%.

Many foreign liquor companies such as Diageo ( DEO ) and

Pernod Ricard operate in India's $35 billion spirits

market, and industry executives have often criticized India's

high tariff regime for such imports.