It’s February and advertising expenditure (AdEx) forecast season has officially begun as all major media planning and buying agencies have started releasing their predictions for the year 2020.

According to GroupM, the media investment group of WPP, India will continue to top the list as the fastest-growing major ad market in the world.

TYNY forecast India’s advertising investment to reach an estimated Rs 91,641 crore this year. This represents an estimated growth of 10.7 percent for the calendar year 2020.

In this episode of Storyboard, Prashant Kumar, CEO of GroupM - South Asia, spoke at length about which sectors will contribute the most to AdEx and the contribution of digital to AdEx.