Indian ad spends estimated to grow at 10.7% in 2020, says GroupM-February 2024-www.financetom.com

Indian ad spends estimated to grow at 10.7% in 2020, says GroupM

News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities

Indian ad spends estimated to grow at 10.7% in 2020, says GroupM

Feb 10, 2020 1:23 AM

It’s February and advertising expenditure (AdEx) forecast season has officially begun as all major media planning and buying agencies have started releasing their predictions for the year 2020.

According to GroupM, the media investment group of WPP, India will continue to top the list as the fastest-growing major ad market in the world.

TYNY forecast India’s advertising investment to reach an estimated Rs 91,641 crore this year. This represents an estimated growth of 10.7 percent for the calendar year 2020.

In this episode of Storyboard, Prashant Kumar, CEO of GroupM - South Asia, spoke at length about which sectors will contribute the most to AdEx and the contribution of digital to AdEx.

Previous page： New CARO pays 'a lot of attention to fraud', says SR Batliboi’s Sudhir Soni Next page： PIL against Indiabulls part of wider extortion racket, says Ajit Mittal

Comments

Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.

Show More Comments

Related Articles >

New CARO pays 'a lot of attention to fraud', says SR Batliboi’s Sudhir Soni

Mar 2, 2020

The Ministry of Corporate Affairs (MCA) has notified the companies order, 2020. The government has put in place a stringent framework where auditors will have to provide detailed disclosures about loan defaults, amount of cash losses and immovable properties.

PIL against Indiabulls part of wider extortion racket, says Ajit Mittal

Mar 2, 2020

Indiabulls Group has always maintained that all the charges against the group and Indiabulls Housing Finance are baseless and the Reserve Bank of India's affidavit in the court has proved it, said Ajit Mittal, group executive director, Indiabulls Group.

Samsung closes mobile device plant after coronavirus case confirmed

Mar 1, 2020

Samsung Electronics shut one of its mobile device factories in South Korea after a worker tested positive for the coronavirus, the Yonhap news agency reported, citing a company official.

Coca-Cola India sells 1 billion cases in 2019, hopes to double business in 5 years

Mar 2, 2020

Coca-Cola India, the Indian arm of the beverage company, on Monday said it will double its business over the next five years in the country. In 2019, Coca-Cola had hit one billion unit case sales and the company is targeting to take this number up to two billion units in the next five years, according to a top official.