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India's Disney-Reliance JV to carry all live sports content on Hotstar, sources say
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India's Disney-Reliance JV to carry all live sports content on Hotstar, sources say
Oct 18, 2024 4:57 AM

By Aditya Kalra

NEW DELHI, Oct 18 (Reuters) - Streaming of all live

sporting events by the merged Disney-Reliance entity in India,

including the popular Indian Premier League for cricket, will be

done only on Disney's ( DIS ) app, sources said, in the first major

integration after the deal.

Disney ( DIS ) and Reliance in February agreed a $8.5 billion merger

of their media assets to create India's biggest entertainment

company, with both together having 120 TV channels and two

streaming apps, but provided no details of how they would

combine or operate after the deal.

Live cricket is a money spinner and among the most-watched

programming of the streaming platforms. While Reliance's

JioCinema has rights for events such as the IPL, Winter

Olympics, Indian Super League football, Disney+ Hotstar has

rights to International Cricket Council's India tournaments,

Premier League football, and the domestic Pro Kabaddi League.

It will be Disney+ Hotstar which will house all the live

sporting events, and the process of transitioning from

Reliance's app has been conveyed in a townhall this week by

Hotstar head Sajith Sivanandan, said one of the sources.

Disney ( DIS ) declined to comment, while Reliance did not

immediately respond to a request for comment.

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