By Aditya Kalra
NEW DELHI, Oct 18 (Reuters) - Streaming of all live
sporting events by the merged Disney-Reliance entity in India,
including the popular Indian Premier League for cricket, will be
done only on Disney's ( DIS ) app, sources said, in the first major
integration after the deal.
Disney ( DIS ) and Reliance in February agreed a $8.5 billion merger
of their media assets to create India's biggest entertainment
company, with both together having 120 TV channels and two
streaming apps, but provided no details of how they would
combine or operate after the deal.
Live cricket is a money spinner and among the most-watched
programming of the streaming platforms. While Reliance's
JioCinema has rights for events such as the IPL, Winter
Olympics, Indian Super League football, Disney+ Hotstar has
rights to International Cricket Council's India tournaments,
Premier League football, and the domestic Pro Kabaddi League.
It will be Disney+ Hotstar which will house all the live
sporting events, and the process of transitioning from
Reliance's app has been conveyed in a townhall this week by
Hotstar head Sajith Sivanandan, said one of the sources.
Disney ( DIS ) declined to comment, while Reliance did not
immediately respond to a request for comment.