Feb 25 (Reuters) - India's Tata Group and Bharti Group

are finalizing a merger of their satellite TV businesses Tata

Play and Airtel Digital TV amid mounting losses due to

sustained migration to digital streaming, Economic Times

reported on Tuesday.

The merger will happen through a share swap, the report

said, citing sources.

Bharti Airtel will likely hold between 52-55% in

the merged entity, while Tata Play shareholders, including Walt

Disney Co ( DIS ), will hold 45-48%, the report added.

Airtel Digital TV is currently 100% owned by Bharti Airtel

through a subsidiary and Tata Play is a 70:30 joint venture

between Tata Sons and Walt Disney Co. ( DIS )

The merger comes as part of a broader trend of consolidation

in India's satellite TV sector, driven by the rise of video

streaming platforms and a shrinking pay-TV subscriber base.

The deal could also mark the second major transaction in the

sector in about a decade, following the Dish TV

-Videocon d2h merger in 2016.