JAKARTA, Nov 25 (Reuters) - Indonesia said a $100

million investment proposal from Apple ( AAPL ) to build an

accessory and component plant was not enough for the country to

allow the tech giant to sell its latest iPhone model, its

industry ministry said on Monday.

Indonesia in November banned sales of Apple's ( AAPL ) iPhone 16

after it failed to meet requirements that smartphones sold

domestically should comprise at least 40% locally-made parts.

Indonesia has also banned the sale of Alphabet's

Google Pixel phones

over a similar lack of use of local components.

Indonesian authorities last week said Apple ( AAPL ) had put forward

the investment proposal to lift the sales ban.

Apple ( AAPL ) did not immediately respond to a request for comment.

"We have done an assessment and this (proposal) has not met

principles of fairness," Industry Minister Agus Gumiwang

Kartasasmita told a press conference, comparing the proposal to

Apple's ( AAPL ) bigger investments in neighboring Vietnam and Thailand.

Apple ( AAPL ) has no manufacturing facilities in Indonesia, but has

since 2018 set up application-developer academies, which Jakarta

considers a way for the company to meet local content

requirement for the sale of older iPhone models.

Companies usually increase the use of domestic components to

meet such rules through partnerships with local suppliers or by

sourcing parts domestically.

Agus said Apple ( AAPL ) had an outstanding investment commitment of

$10 million it should have carried out before 2023. He also

wanted Apple ( AAPL ) to commit to new investment until 2026.

The ministry would invite Apple ( AAPL ) to visit Indonesia to

negotiate further, Agus said.