Indian unicorn startup and the largest independent ad network, InMobi has announced a strategic partnership with Sprint, which is the fourth largest telecom operator in the US.

As part of this deal, InMobi has also acquired Sprint's mobile data and advertising subsidiary, Pinsight Media.

Naveen Tewari, co-founder and CEO of InMobi and discussed with him what this deal means for InMobi’s business.

The big reason for doing this partnership is effectively to move deeper into the chain of advertising, said Naveen Tewari, co-founder and CEO of InMobi.

"We feel that with this acquisition, we actually have a very formidable player in the world of advertising in the US,” Tewari told CNBC-TV18.

“At the core of the partnership is our ability and expertise in leveraging data assets that come along with Sprint to effectively monetise that data and one of the best way of doing so is advertising," he said.

First Published:Oct 17, 2018 10:47 PM IST